Henwar
A Tech Tale. A journey from identity crisis all the way to Data Mastery.
In today's tech-driven world, everyone's all about IT services, right? Protecting your data is a big deal for businesses, and that's where a solid IT partner comes in. Enters Henwar - with over 25 years of IT expertise and being one of Poland's trailblazer in the industry. Our mission? To articulate why Henwar is the go-to for keeping your business data on lockdown.
Services:
Art Direction
Brand development
UI design
Creative workshop
Brand Strategy
Brand development
UI design
Creative workshop
Brand Strategy
Now, let's rewind to when we were just starting out. Picture Team Henwar facing an identity crisis - a lack of ownership, no sense of belonging, and a slew of other challenges, you name it. These issues proved to be persistent obstacles in retaining clients and expanding their services to a broader audience. we made a strategic decision to hit the reset button and address these challenges at their core.
Inspired by the vintage punched tapes, the brand takes on a vibe of dotted patterns and colour blocks to mirror the early days of data representation in computers. It's not just about aesthetics though; this approach forms a responsive system that seamlessly translates across a spectrum of materials, weaving together the entire visual identity.
Since the fresh materials hit the scene, the Henwar team has fully embraced the new identity, sparking a burst of creativity with ideas for even more innovative materials. The results speak for themselves - positive vibes and we even received feedback of clients’ renewed trust thanks to the new brand collaterals. Beyond just revamping the identity, we've forged a solid partnership with Henwar, laying the foundation for exciting collaborative ventures in the pipeline.
Credits
Creative direction & Design: Val Nogues
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