Form & Seek
Collective identity for Milan Design Week
For the 2016 edition of the Form & Seek exhibition in Milan Design & Practice have developed an identity to communicate the playful and dynamic nature of the collective. Form & Seek is a collective of designers coming together from around the world to show work based on materiality, colour and experimentation.
The identity evolved around a custom designed typeface which was created based on the interaction of solid, geometric shapes and tactile, organic forms. This almost kinetic contrast of organic and geometric – referred to as "georganic" by the designers expressed the visual and tactile qualities of the work in the show.
The typeface was released letter by letter in daily posts on the company's instagram account, with the work evolving during the process.