Form & Seek
Collective identity for Milan Design Week
©Design and Practice
For the 2016 edition of the Form & Seek exhibition in Milan Design & Practice have developed an identity to communicate the playful and dynamic nature of the collective. Form & Seek is a collective of designers coming together from around the world to show work based on materiality, colour and experimentation.
The identity evolved around a custom designed typeface which was created based on the interaction of solid, geometric shapes and tactile, organic forms. This almost kinetic contrast of organic and geometric – referred to as "georganic" by the designers expressed the visual and tactile qualities of the work in the show.​​​​​​​
The typeface was released letter by letter in daily posts on the company's instagram account, with the work evolving during the process.

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