Form & Seek
Dancing Between Chaos and Control
When the 2016 Form & Seek exhibition hit Milan Design Week, Design & Practice stepped in with an identity that didn’t just speak—it shouted. This wasn’t some cookie-cutter branding; it was a living, breathing force that captured the playful and ever-shifting nature of this global design collective. Form & Seek brings together creators from every corner of the world, each of them working around bold experiments in materials and colours.
The identity was built on a custom typeface that played with the opposition of solid, geometric lines and fluid, organic forms. This was a dance between opposites, we called “georganic.” It brought to life the visual and tactile aspect of every piece in the show, turning heads and sparking conversation.
Credits
Design: Val Nogues
Creative direction: Golnar Roshan, Ruben de la Rive Box
©Design & Practice
Creative direction: Golnar Roshan, Ruben de la Rive Box
©Design & Practice
